DALDA MOTHER’S DAY CAMPAIGN
The game changing idea of launching a non-branded dedicated digital community “Mothers of Pakistan” was carried out by Helium. The idea was to pay a tribute to all mothers of Pakistan on a larger scale.
The campaign got an overwhelming response due to which the brand took it big on other marketing mediums for e.g. ATL, BTL and also cross-integrated it with their official SMS short codes and call center..
