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Case Studies

Lipton Green Tea at Dubai Fitness Month

Transforming the beach into a hub of health and wellness! Participants were welcomed to jog on treadmills, partake in fitness and yoga challenges, and sample refreshing green tea. The immersive experience showcased a myriad of health benefits, inspiring attendees to embrace a healthier lifestyle.

Dorito’s Dinamita at Untold Music Festival

Unleashing the bold flavor of Dorito’s Dinamita at Dubai’s first Untold Music Festival! We ignited excitement by introducing the fiery new chips to festival-goers, creating an unforgettable snacking experience amidst the electrifying beats and vibes of the event.

Rexona 72 Hours Non-Stop Protection Activation

Immerse yourself in the world of Rexona deodorant, where we made sweat come alive! Beach-goers enthusiastically participated in competitive challenges like push-ups, planking, and dancing – all activities designed to get people moving, with confidence!

Pepsi & Dinamita’s 3D Billboards at JBR Beach

Experience the excitement of two iconic brands as they redefine their identity and flavors! Pepsi and Dorito’s debuted their latest innovation at JBR Beach in Dubai by creating the city’s first ever 3D billboards. While Pepsi unveiled their new logo, Dorito’s introduced their new Dinamita chips.

Cheetos Sampling Activation in Saudi Arabia

Chester and his crew embarked on an epic journey across KSA to introduce the new and irresistible Cheetos Salted Caramel flavor! Our beloved mascot came to life and roamed around different cities, offering delicious samples and memorable keepsakes to his fans.

Lipton Ice Tea Sampling Activation in Saudi Arabia

Join us in transforming Jeddah’s vibrant beaches and streets with our Lipton Ice Tea roaming sampling activity. Our rocket-men energized consumers with free samples and engaging activities, igniting excitement across a number of touchpoints, including universities.

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A Trio of Corporate Events for Unilever

Unilever’s trio of corporate events offered their employees memorable experiences. At the Personal Care event they visited the Louvre and relished in art and history. During the Ice Cream Road Show, they bonded over team-building exercises, tasted the new Cornetto, and snapped photos. Finally, at the Finance Stars event, they combined a productive conference with VR games and even more team-bonding activities.

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Zignaly’s Launch Event

Step into the future of investment with Zignaly, where connectivity and transparency redefine the investment landscape. Our launch event unveiled the revolutionary social investment platform that connects fund managers with investors around the world.

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Pepsi’s “Amazing Amesa”Conferences & Events

Step into a world of excitement with Pepsi’s Amazing Amesa! An exhilarating multifaceted team-building exercise that featured thrilling games, mind-bending puzzles, races, and treasure hunts. Participants embarked on a journey of camaraderie and fun, strengthening bonds and fostering teamwork like never before.

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Shopper Marketing & Consumer Promotions

Let us take the helm of all your Shopper Marketing endeavors. At Helium, we craft captivating key visuals and orchestrate consumer promotions like buy & win campaigns, lucky draws and other contests, product sampling, reward programs, and special discounts. From inception to execution, we handle every aspect seamlessly, ensuring your brand shines at every touchpoint.

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In Store Assets

At Helium, we specialize in crafting in-store assets that elevate your brand presence. From eye-catching pallets and gondolas to captivating aisle branding and aisle end caps, we design solutions that capture the consumer’s attention and drive sales.

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In Store Sampling

Helium excels in crafting stand-alone kiosks strategically placed within stores to showcase your brand and products. With a dedicated promoter on-site, we engage consumers, offering product samples and sharing valuable information about your brand and product(s). This personalized approach to marketing leaves a valuable impression on shoppers.

Lay’s Desi Flavors Activation

A winning combination of fun and flavor, perfectly tailored to captivate all our cricket-loving fans! Knowing our audience’s passion for cricket, we created a set of thrilling activities where players could swing for the fences and win exciting prizes.

Rockstar Sampling Activation in Saudi Arabia

We electrified the streets of KSA with Rockstar, a beloved energy drink in the Kingdom! Our own team of cool rockstars hit the pavement, sharing samples and spreading the energy all around!

Sunsilk & Rexona Activations at Carrefour Family Festival

Experience the Sunsilk and Rexona activations at Carrefour Family Festival! Sunsilk invited guests to blow bubbles, snap photos, and take home cool gifts, while Rexona brought some fun with a VR game that attracted consumers of all ages!

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Knorr’s In Store Activation with Sanjeev Kapoor

Knorr brought culinary magic to life by hosting iconic celebrity chef Sanjeev Kapoor for an exclusive event. Shoppers were treated to live cooking demonstrations that tantalized their taste buds with delicious flavors. With exciting giveaways, engaging experiences, and photo opportunities, every moment  remains memorable!

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Jif, OMO, and Lipton 3-in-1 Activations

Immerse yourself in a whirlwind of fun and excitement at our joint activation of Jif, Omo, and Lipton. Guests dived into a world of interactive experiences where they could get hands-on with each brand in unique and delightful ways that communicated brand messaging strongly. From refreshing tea tastings to playful detergent challenges, all the way to creative cleanup sessions with Jif, there was something for everyone to enjoy.

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Lipton Ice Tea at Kite Beach, Dubai

Experience the refreshing vibes of Lipton Ice Tea at Kite Beach, Dubai! Now a permanent fixture, this award-winning setup is now managed by the Pepsi team and promises an unforgettable beachside experience for all visitors.

Let’s create some magic!

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