PANTENE – Pantene Hair Health Station was setup to launch the Moisture Renewal Variant . Free hair styling was offered along with hair and scalp checks. The renowned hair stylist, Nina Lotia, gave free consultation at this platform and answered all queries regarding hair concerns.
DOVE – An experiential floor that brought Dove and the women of Pakistan together. Top of the line hairstylist exhibited their best work, giving the ladies confidence and a burst of glamour to walk on the ramp.
MAGNUM – A luxurious ambience was created with our royal setup. The customers wore a silk robeand a crown and felt like royalty while they enjoyed the flavors of Magnum. They experienced Augmented Reality application when they got the chance to pose for a picture with supermodel Ayaan.
WALLS – A ‘Wall’s Gold Lounge’ was setup– a lush space with dark wood, plush seating and live jazz -to launch the Walls Gold Selection. Free sampling of this deliciously rich product was offered. Top pastry chefs competed and produced the best desert with Wall’s Gold Selection.Vastmedia coverage was given to the activity and had a massive reach through food, business and lifestyle TV channels.